Tamanho, participação e relatório de perspectivas do mercado de logística do Brasil 2026-2034

Microsoft implemented a new strategy for the software industry, providing a consistent user experience across all smartphones using the Windows Phone OS. As the smartphone industry boomed in the late 2000s, Microsoft had struggled to keep up with its rivals in providing a modern smartphone operating system, falling behind Apple and Google-sponsored Android in the United States. The European Union imposed another fine of €899 million ($1.4 billion) for Microsoft’s lack of compliance with the March 2004 judgment on February 27, 2008, saying that the company charged rivals unreasonable prices for key information about its workgroup and backoffice servers.
Developed in part by researchers from Kindai University, the water pump mechanisms use artificial intelligence to count the number of fish on a conveyor belt, analyze the number of fish, and deduce the effectiveness of water flow from the data the fish provide. In August 2018, Microsoft released two projects called Microsoft AccountGuard and Defending Democracy. On June 4, 2018, Microsoft officially announced the acquisition of GitHub for $7.5 billion, a deal that closed on October 26, 2018. In April 2018, Microsoft released the source code for Windows File Manager under the MIT License to celebrate the program’s 20th anniversary.
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  • Microsoft also named Phil Spencer, head of the Xbox brand since 2014, the inaugural CEO of the newly established Microsoft Gaming division, which now houses the Xbox operations team and the three publishers in the company’s portfolio (Xbox Game Studios, ZeniMax Media, Activision Blizzard).
  • In August 2025 it was reported that Microsoft provides storage for mass-surveilled Palestinian phone calls that have been used to identify bombing targets in Gaza.
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  • Microsoft also announced relaunch of its controversial tool, Recall, in November 2024 after addressing privacy concerns.

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On February 12, 2009, Microsoft announced its intent to open a chain of Microsoft-branded retail stores, and on October 22, 2009, the first retail Microsoft Store opened in Scottsdale, Arizona; the same day Windows 7 was officially released to the public. Azure Services Platform, the company’s entry into the cloud computing market for Windows, launched on October 27, 2008. The company released the Xbox later that year, entering the video game console market dominated by Sony and Nintendo. In the enterprise and development fields, Microsoft most notably provides the Azure cloud computing platform, Microsoft SQL Server database software, and Visual Studio.citation needed Its best-known software products are the Windows line of operating systems and the Microsoft Office and Microsoft 365 suite of productivity applications, which most notably include the Word word processor, Excel spreadsheet editor, and the PowerPoint presentation program. Microsoft has been dominant in the IBM PC–compatible operating system market and the office software suite market since the 1990s.

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In December 2013, the company made a statement to further emphasize that it takes its customers’ privacy and data protection very seriously, saying that “government snooping potentially now constitutes an ‘advanced persistent threat,’ alongside sophisticated malware and cyber attacks”. In May 2025, Microsoft announced that it is laying off more than 6,000 employees, around three percent of the company’s entire workforce. In mid-2025, Microsoft’s Russian division, Microsoft Rus LLC, filed for bankruptcy after President Vladimir Putin stated that foreign services providers should be throttled in Russia to make way for domestic software. In July 2024, it was reported that the company was laying off its diversity, equity, and inclusion (DEI) team. Microsoft has not released statements regarding Activision’s recent legal controversies regarding employee abuse, but reports have alleged that Activision CEO Bobby Kotick, a major target of the controversy, will leave the company after the acquisition is finalized.
On January 23, 2023, Microsoft announced a new multi-year, multi-billion dollar investment deal with ChatGPT developer OpenAI. Microsoft plans to incorporate Ally.io into its Viva family of employee experience products. The acquisition positioned Microsoft to grow its presence in the market of providing online education to large numbers of people. In April 2021, Microsoft announced it would buy Nuance Communications for approximately $16 billion. On November 10, 2020, Microsoft released the Xbox Series X and Xbox Series S video game consoles. December also saw the company discontinue the Microsoft Edge Legacy browser project in favor of the “New Edge” browser project, featuring a Chromium based backend.

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The European Commission issued a statement of objections, alleging Microsoft’s practice since 2019 gave Teams an unfair market advantage and limited interoperability with competing software. In June 2024, Microsoft faced a potential EU fine after regulators accused it of abusing market power by bundling its Teams video-conferencing app with its Office https://www.wildzy.org.uk/ 365 and Microsoft 365 software. The program authorizes the government to secretly access data of non-US citizens hosted by American companies without a warrant. Microsoft was the first company to participate in the PRISM surveillance program, according to leaked NSA documents obtained by The Guardian and The Washington Post in June 2013, and acknowledged by government officials following the leak.

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  • Microsoft plans to incorporate Ally.io into its Viva family of employee experience products.
  • On October 25, 2001, Microsoft released Windows XP, unifying the mainstream and NT lines of OS under the NT codebase.
  • To cope with the potential for an increase in demand for products and services, Microsoft opened a number of “holiday stores” across the U.S. to complement the increasing number of “bricks-and-mortar” Microsoft Stores that opened in 2012.
  • In 2020, Salesforce, the manufacturer of the Slack platform, complained to European regulators about Microsoft due to the integration of the Teams service into Office 365.

In October 2014, Microsoft revealed that it was almost done with eliminating 18,000 employees, which was its largest-ever layoff sweep. In September 2014, Microsoft laid off 2,100 people, including 747 people in the Seattle–Redmond area, where the company is headquartered. Another study, released by the Open Source Development Labs, claimed that the Microsoft studies were “simply outdated and one-sided” and their survey concluded that the TCO of Linux was lower due to Linux administrators managing more servers on average and other reasons. As such, it needs subsidiaries present in whatever national markets it chooses to harvest.
In 2018, Microsoft became the most valuable publicly traded company in the world, a position it has repeatedly traded with Apple in the years since. In September 2024, BlackRock and Microsoft announced a $30 billion fund, the Global AI Infrastructure Investment Partnership, to invest in AI infrastructure such as data centers and energy projects. Microsoft stated that the underlying cause had been fixed but acknowledged ongoing residual impacts on some Microsoft 365 apps and services.

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In 2011, Greenpeace released a report rating the top ten big brands in cloud computing on the sources of electricity for their data centers. Microsoft provides information about reported bugs in its software to intelligence agencies of the United States government, prior to the public release of the fix. In June 2024, Microsoft announced it would be laying off 1,000 employees from the company’s mixed reality and Azure cloud computing divisions.
In November 2018, the company won a $480 million military contract with the U.S. government to bring augmented reality (AR) headset technology into the weapon repertoires of American soldiers. On November 14, 2014, Microsoft overtook ExxonMobil to become the second most-valuable company by market capitalization, behind only Apple Inc. As of January 2014, Microsoft’s market capitalization stood at $314B, making it the 8th-largest company in the world by market capitalization. Consequently, in February 2011 Microsoft released a corporate bond amounting to $2.25 billion with relatively low borrowing rates compared to government bonds. The company is run by a board of directors made up of mostly company outsiders, as is customary for publicly traded companies. In April 2019, Microsoft became the third U.S. public company to be valued at over $1 trillion.b As of 2024update, Microsoft has the third-highest global brand valuation.

2007: Foray into the Web, Windows 95, Windows XP, and Xbox

In 2020, Salesforce, the manufacturer of the Slack platform, complained to European regulators about Microsoft due to the integration of the Teams service into Office 365. Internal Revenue Service was alleging that the company owed the U.S. $28.9 billion in past taxes, plus penalties related to mis-allocation of corporate profits over a decade. When the Internal Revenue Service audited these transactions, ProPublica reported that Microsoft aggressively fought back, including successfully lobbying Congress to change the law to make it harder for the agency to conduct audits of large corporations. This characterization is derived from the perception that Microsoft provides nearly everything for its employees in a convenient place, but in turn overworks them to a point where it would be bad for their (possibly long-term) health.
During the 41 years from 1980 to 2021 Microsoft released 9 versions of MS-DOS with a median frequency of 2 years, and 13 versions of Windows with a median frequency of 3 years. Design an image of a drawing of a database in colored pencil.
It has been criticized for its monopolistic practices, and the company’s software received criticism for problems with ease of use, robustness, and security. In April 2019, Microsoft became the third public U.S. company to be valued at over $1 trillion. Since Satya Nadella took over as CEO in 2014, the company has changed focus towards cloud computing, as well as its acquisition of LinkedIn for $26.2 billion in 2016. Founded by Bill Gates and Paul Allen to market BASIC interpreters for the Altair 8800, Microsoft rose to dominate the personal computer operating system market with MS-DOS in the mid-1980s, followed by Windows.
It has also been criticized for the use of permatemp employees (employees employed for years as “temporary”, and therefore without medical benefits), the use of forced retention tactics, which means that employees would be sued if they tried to leave. Criticism of Microsoft has followed various aspects of its products and business practices. Among grant recipients from the Asia-Pacific region are the Sri Lankan IT company Fortude, the Thailand-based Vulcan Coalition, and the Indonesian organization Kerjabilitas.

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